How To Use Story in Your Marketing and Drive Revenue

How To Use Story in Your Marketing and Drive Revenue

0 0 4 months ago
Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction.
Scott has a new book out:
Follow the Story: The Foundation of Every Great Attraction
Follow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you ... See More

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